Our Mission

One of our goals is to create a society based on goal reaching and becoming the best version of yourself. Besides clothing we also have a passion for coaching. We want to help you establish your own shock factor and show everyone what you are capable off.


Our Team

My name is Sebastian Strøm, and I am a 21-year-old entrepreneur and coach. I have a passion for coaching & helping people become the best version of themselves. It has not always been like this though. I was very inactive as a kid and was often left out. One day, when I was 16 years old, everything changed. My motivation to become a better person and do something worthwhile with the small time I was given on this earth came out of nowhere. It was not always easy growing up, and I think that´s where I built my perseverance. Getting stronger was fun, and suddenly I realized there was a sport where the goal was to be the strongest. I was fascinated. In an instant, I knew this was the sport meant for me, and I never looked back.

My philosophy around training and life is that there is potential in everyone. Every single one of you has potential. It might not always be easy to find it, and it might not be in the place you are looking, but there is potential. As a coach, I think this trait has helped me tremendously. It makes me truly believe in every athlete and the goals we set together. I often find myself setting ambitious goals with my clients. Some people call us over ambitious, but the funny thing is, we always seem to reach the goal we set beyond the skies.


Education & Experience

I have worked in the fitness industry for 3 years. I´ve been working as everything in between a receptionist to a personal trainer.

I´ve taken 1 year at Active Education´s Personal Trainer school, where I´ve gotten a deeper understanding of anatomy, training methods, nutrition and coaching psychology.

I have helped many people become a better version of themselves (you can find some of the testimonials down below), coached 3 national champions, 5 national records, many unofficial world records waiting to become official.


Certified Fitness Instructor (EQC L3)

Certified Personal Trainer (EQF L4)

Certified Nutrition Coach (AE L4)

Certified Advanced Personal Trainer (AE L5)

Certified Weight Management Exercise Specialist (EQF L5)


Coaching Services


Weekly Programming

24/7 Communication

Weekly Coaching Call´s (if wanted/needed)

Nutrition Advice & Plan (if needed)

Prehab & Rehab Exercise Recommendations




Fill out the boxes below if you are interested in tailored programming & coaching. You can also contact us with any further questions.

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